1. Introduction
MyWonderfulFlorence respects your privacy and is committed to protecting the personal data you share with us when you browse our website, contact us, or book a tour. This policy explains what data we collect, how we use it, and what rights you have regarding your information, in line with the EU General Data Protection Regulation (GDPR).
2. Data We Collect
When you book a tour or contact us, we may collect your name, email address, phone number, and any details you provide about your trip (such as dates, group size, or special requests). If you make a payment through our website, payment details are processed directly by our payment provider and are not stored on our own servers.
3. How We Use Your Data
We use the information you provide to confirm and manage your booking, respond to your inquiries, and communicate with you before and after your tour. If you subscribe to our newsletter, we will use your email address only to send occasional updates about Florence and our tours, and never share it for unrelated marketing purposes.
4. Legal Basis for Processing
We process your personal data based on the necessity to fulfill a contract with you (such as processing a booking), your consent (such as subscribing to our newsletter), or our legitimate interest in responding to inquiries and improving our services. You may withdraw consent at any time where consent is the basis for processing, such as unsubscribing from our newsletter.
5. Data Sharing with Third Parties
We do not sell your personal data. We may share limited information with trusted third parties strictly necessary to deliver our services, such as our payment processor (for handling transactions) and, where relevant, partner museums or venues (for confirming entry). These third parties are only given the information necessary to fulfill their role.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purpose it was collected for, such as completing your booking and handling any related follow-up, or as required by Italian tax and accounting law for invoicing purposes. Newsletter subscriber data is retained until you unsubscribe.
7. Your Rights
Under GDPR, you have the right to access, correct, or request deletion of your personal data, as well as the right to object to or restrict certain processing. To exercise any of these rights, please contact us at florencemywonderful@gmail.com, and we will respond within the timeframe required by law.
8. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at florencemywonderful@gmail.com or +39 342 786 5087. If you believe your data protection rights have not been respected, you also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).
